New Balance has a great partnership with Activation. We would do athlete evenings and staff trainings to share ideas of performance and preventing injuries.

The program was created to better serve the runners in South Africa.

The emails I received from strangers who had purchased and used the activations before runs is the one thing that stands out the most for me. There were stories about overcoming an injury. There were so many great emails of runners who had found a new gear in their running and it was showing in their race times. That was amazing. We created a tool that runners could learn from and apply to their running and lives.

I was in South Africa for a friend’s 40th birthday and spent the evening chatting with one of the greatest marathon runners of all time, Bruce Fordyce. I think he still holds the world record for 50 miles, even though he won the Comrades Marathon 9 times. He was as much of a hacker as I was. He was so comfortable in his own knowledge of his body when he ran, that his mind could relax on a run and have fun hacking his fellow racers, only the ones he thought may be a threat of course. Any sport, activity or passion should be about that. You can see what is going on around you if you know yourself and your body.

Runners from the 100m to the marathon have used these ideas. The goal is to be the best athlete you can be. The tools will help you get there.

I want you to hit the trails and the roads because of this program.