VTC, James Gonzalez – Search Engine Optimization 2006
VTC, James Gonzalez – Search Engine Optimization 2006
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The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 1 billion people online throughout the world today, and this number is growing larger every day at an unprecedented rate.
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Description
Search Engine Optimization 2006
The internet gives a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. The number of people online in the world is growing at an unprecedented rate. The amount of search engine traffic throughout the world is staggering because of the number of people online. There are a lot of choices online, in terms of quantity and quality. Many new websites have failed because of poor design. Search engines are used to find information.
VTC Author James Gonzalez is here to help you get noticed. To be noticed on the web, learn important tips and avoid common mistakes, from the best utilization of code to the best placement ofKeywords.
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The course begins.
(02:14) T
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What is covered in this course?
(03:05) T
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Search engines are important.
(04:35) T
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There are Limitations of SE Optimization.
(02:53) T
How Search Engines Work
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There is a survey of the search engine landscape.
(02:15) T
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Search engine terms are defined.
(02:27) T
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Advertising and Optimization are two different things.
(06:53) T
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Search engines that are crawler-based.
(03:34) T
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How search engines work.
(04:11) T
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There are Web Directories.
(03:30) T
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Pay per click systems.
(04:26) T
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How engines rank web pages.
(03:57) T
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How Engines rank web pages. 2
(05:21) T
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Off-page factors are important.
(03:17) T
Checking the Current Status of Your Sites
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There is a tool bar and a search engine.
(04:54) T
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You can check your pages in the internet search engine.
(03:21) T
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You can check your pages in Yahoo.
(03:18) T
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Checking with the others.
(04:49) T
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Making frames more friendly.
(05:40) T
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Page titles and descriptions are set.
(04:27) T
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There are page links and content to check.
(04:07) T
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How to make your content easy to find.
(04:01) T
Choosing Target Keywords
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Researching the word keyword.
(04:49) T
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More research on that topic.
(03:30) T
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The phrases are compared to single words.
(04:50) T
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The competition for words is analyzed.
(05:10) T
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Identifying your money
(04:11) T
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Make theKeywords Specific and Descriptive.
(05:29) T
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Wordtracker is a word tracker.
(06:40) T
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Other tools are related to the topic.
(05:24) T
How Domain Names Effect SE Placement
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How domain names affect placement.
(02:41) T
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Choosing names that are effective.
(05:00) T
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There are domain names that are being registered.
(05:00) T
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Multiple domain names are being used.
(03:37) T
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Setting up multiple domain names.
(05:10) T
Designing Web Pages That Search Engines Like
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Creating sites that are friendly to the internet.
(04:14) T
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Page titles are placed.
(06:45) T
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Meta Descriptons was placed.
(06:05) T
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MetaKeywords are placed.
(02:35) T
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Headings are placed.
(03:23) T
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Body Text is placed.
(04:40) T
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There are benefits to using theCSS.
(06:24) T
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Working with images.
(04:00) T
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There are additional page construction tips.
(05:32) T
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There are robot.txt files.
(04:10) T
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There are outgoing links.
(05:23) T
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There are mistakes on common page content.
(04:38) T
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There are navigation systems that are invisible.
(05:13) T
Link Building
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Links are imported.
(02:54) T
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There are link basics.
(02:36) T
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Building natural link structures.
(01:37) T
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There are reciprocal links.
(03:47) T
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Using a search engine.
(05:18) T
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There are tips for identifying other links.
(02:29) T
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There are tips on writing link requests.
(03:41) T
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Links from directors.
(03:00) T
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Links can work against you.
(04:06) T
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There are strategies for improving your links.
(05:57) T
Advanced Link Building Techniques
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Valuable content should be provided.
(03:47) T
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Identifying your content.
(03:54) T
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There are articles about directories.
(02:57) T
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Blogs
(03:37) T
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RSS Feeds are used for content Subscriptions.
(04:59) T
Paying for Traffic
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Why pay for traffic?
(04:53) T
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There are pay-per-click programs.
(03:24) T
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A survey of pay per click programs.
(04:40) T
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Add Sense and AdWords are from the same company.
(04:27) T
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AdWords rankings can be improved.
(04:40) T
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Search marketing on Yahoo.
(05:20) T
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You should plan your Yahoo ad campaign.
(03:17) T
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You should plan your bid strategies.
(04:16) T
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Determining your max bids.
(03:38) T
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Search marketing reports from Yahoo.
(02:55) T
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Tracking your ads.
(02:24) T
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Internet advertising is important.
(01:52) T
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There is a description of the Google Specs and Overview.
(03:24) T
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The organization of the site.
(03:45) T
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Construction tips for the internet.
(02:35) T
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Strategies for links on the internet.
(04:15) T
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The Google Sandbox Effect can be avoided.
(03:27) T
Yahoo
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There is a Yahoo description and an overview.
(05:17) T
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The organization of the Yahoo site.
(02:14) T
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Construction tips for the Yahoo Page.
(02:38) T
MSN Search
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There is a description of the MSN search.
(03:23) T
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The organization of the search site.
(02:32) T
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There are techniques for MSN search.
(04:34) T
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Search linking strategies for MSN.
(02:46) T
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There are tips from MSN.
(02:50) T
Ask Jeeves
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Ask about the pros and cons of Jeeves.
(02:35) T
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There are technical and editorial requirements.
(02:01) T
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There are additional requirements and design tips.
(02:53) T
Web Directories
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Directories and search engines are not the same.
(03:03) T
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There is a Yahoo Directory.
(02:10) T
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Sites can be submitted to the Yahoo Directory.
(03:07) T
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TheODP is an open directory project.
(01:48) T
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A site can be submitted to the ODP.
(04:18) T
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There are tips for getting listed in ODP.
(04:33) T
Getting Hi-Tech Pages Indexed
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There are pages in the frame.
(04:14) T
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Flash
(04:24) T
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Enhancing flash content for the internet.
(04:48) T
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Problematic flash content should not be avoided.
(02:39) T
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Dynamically generated pages.
(03:32) T
Search Engine Optimization Tools
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There are information sources.
(04:24) T
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There are websites with the word seo in them.
(04:14) T
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Word tracker.
(05:43) T
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There are Rank Monitors.
(02:53) T
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There are Density Analyzers.
(02:19) T
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Link Optimizers-Optilink.
(05:19) T
Final Thoughts 
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There is a course wrap-up.
(01:43) T
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Disclaimer (01:08) T
Credits
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About your author.
(01:48) T
VTC, James Gonzalez is available at learnbeacons.co.
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