Module 1: Email Best Practices

The framework for executing polished emails is covered in module 1. Emails that make your brand look amateur will be avoided.

Come away with:

Strategies for executing effective promotions

Email formats for brand consistency

Improved user experience with thoughtful testing

Module 2: Increasing Revenue with Automation

You will learn how to send profitable automation flows in Module 2. If you want to drive more revenue for your business, you need this in place.

Come away with:

An execution plan of the best profit-generating automations

Swipe files and flow maps to easily build out your emails

A list of additional email series that shorten the purchase cycle

Module 3: Campaigns

Do you use the correct campaigns in your marketing? The types of campaigns you need to send to avoid sending emails out on a whim are covered in module 3.

Come away with:

A list of the low-hanging-fruit campaigns so you can be sure your emails will always pay out

An outline of the MuteSix holiday strategy (this exact strategy generated over $87k in just 12 days for one of our clients!)

Module 4: Segmentation Optimization

How can you make sure you reach the right customers while not alienating those who aren’t a fit? You can send tailored messages instead of a one-size-fits-all email.

Come away with:

The exact segments you need to increase your open rates

The clear-cut tactics to increase LTV and decrease churn rate

Module 5: Reporting

How do you make sure you use the right indicators for success with so much data? You need to watch for the benchmarks and metrics in module 5.

Come away with:

A list of key performance indicators (KPIs) to track the success of your emails

An inside look into accessing and exporting your reporting

Module 6: Deliverability

You can learn how to make sure your emails are delivered correctly. It’s absolutely critical that this module is used to detect, solve and prevent issues.

Come away with:

An outline to identify whether or not you’re experiencing deliverability issues and how to prevent them

Steps to curing your deliverability issues

Module 7: Omnichannel Marketing

Keep it simple while taking advantage of different marketing channels. Website optimization strategies and tools are covered in this module.

Come away with:

A way to increase sign-up conversions on your site

A list of apps that can create a seamless shopping experience across other channels

BONUS: Automating Messenger

The strategy shows you how to maximize messenger the same way you would email.