“ The Influencer Academy has been fundamental to my business .”

“Since enrolling in TIA, I took my unique perspective as a woman of color in the influencer space and launched an e-course that helps women of color thrive and grow on Instagram. TIA helped me figure out exactly what service to create and sell to my ideal customer .

It also taught me how to figure out what my ideal customer wanted from me. For example, I found out that Instagram strategy was lacking for women of color, which is my core audience and who I serve best. I never would’ve had the courage to create this program for my audience had I not taken TIA .”

– Malory Hank-Johnson

So, this is where the fun starts

Here’s what you get inside

The Influencer Academy™

For someone in your niche, you need an actual business strategy. There is a strategy that builds your dreams when the algorithm isn’t linking arms with you. That is sustainable, and that is what we are after. The academy is for people with influence. .

If your business were easy, what would it look like? If it were fun and creative? The invitation that is needed to show up is the foundation of the business.

You’ll learn:

How to tell your reason.

If you stay true to your why, your passions will flow in and out, but you won’t be crazy. Everything else becomes simpler if you are in tune with your why.

Lock in and modify your PILLAR PLAN.

Lay the groundwork for your laser-focused purpose this moment by building the foundation. If it’s not in your core four, let it go, you’ll learn how to clarify your goals so you don’t waste time doing things that don’t align.

How to make money from infectious diseases.

Here is your pink permission slip. In this lesson, we will dig into some limiting beliefs and mindset blocks that are making you feel like an imposter. It is time to communicate your message in a way that connects with your audience.

How to stay in your room.

We will discuss how to keep your vision and purpose at the forefront of where you are going. We will talk about competition and collaboration. There is a place to love them, but also a place to leave them. You will have a clear-cut understanding of your purpose by the end of this module.

Niching down is an action. How do you get things done? Engagement is what it comes from. We will zero in on what will move your business forward so you can grow and scale.

You’ll learn:

The introduction to brand strategy.

Without a game plan, branding is just throwing spaghetti at the wall to see what sticks. We will learn to figure out the goal and the timelines so we can see if we are getting a return.

Being a leader and understanding your value is important.

We need to honor what you do best, and throw out the rest, because personal branding is the name of the game. Get clear on what you offer to the online world when you step into your leadership.

Identifying your 3 key business drivers can be difficult.

It doesn’t mean that interests and passions are compatible with your growth as a business. The goal? Don’t stretch so thin. You have a clear cut plan on what to focus on if you niche down your unique business strengths. This one is a big concept, but I have your back as we get through it.

There is a shift from vision to implementation.

Get ready because I am passionate about this one. We need to figure out what you need to do and hire or automate it. This is a key for getting more time in your day because there are certain things that only you can do. We will cover that here.

If you have people’s email addresses, you could shut down your website tomorrow. You own the asset now. The most important platform you own is your email list. You have to have a direct way to connect with your audience if you have big dreams of launching a line, a book, a product, e-course or anything like that. In this module, we will get over tech issues, fears about inboxes, and even what to say when you get in.

You’ll learn:

Your most important pamphlet is your list.

Getting access to people’s inboxes is a big deal.

How to start an email list.

It’s too easy to let the tech confusion and writer’s block get in the way of this one, I know firsthand that list building can make you wonder what in heaven’s name people are even talking about. Deal? Deal. MMkay?

List building with social media.

There are so many ways to grow your email list with the platforms you already know like the back of your hand. Through this lesson, let’s build this out.

There are 10 ways to build a list in 30 days.

I am an action taker, so let’s speed this puppy up. There is too much of a conversion factor with email lists. This is one of the fastest ways to build your tribe.

The rule is 80%.

Can I get an amen if you have ever felt like you have to be a content machine just to keep up? It is time to switch to spending 20% of your time creating and 80% of your time promoting. You will learn how to create content that helps increase your engagement rates, generate a year’s worth of content ideas in one sitting, and discover how to create high quality content even when you have no time in the day. If you have ever wondered how our company creates consistent free content, you will love this lesson.

There are 50 bankable lines.

A subject line is a good place to start. Why? They are fun because they are fun, and they are not getting their eyes on your fabulous content because they are not opening your emails because of a real dud of a subject line. That is the goal.

SequENCE 101 is welcome.

What do your subscribers get when they sign up? Ta da! They begin to build the know, like and trust with your brand here. It will get you more followers and sales down the road if you do this.

If you couldn’t fail, what would you do? When you got into this, you had dreams of creating more impact. That was what I thought. This will lead to diversified revenue streams if you serve your ideal avatar beyond the content you already create. You will know how to create, price, and deliver products and services that will lead to diversified revenue streams and a loyal fan base.

You’ll learn:

How to make your products better.

Pricing is difficult when it comes to anything. You will get a deep-dive into strategies that work for the type of offerings you are thinking of packaging up.

Continuation of influence is what you should do.

Brand deals, licensing, and sponsorships are flattering. I want to get you to a place where you can think about your investment, income, and influence, because a return on your investment, income, and influence is what we are after.

There are 8 different ways influENCERS can affect you.

Let’s think outside the box. We will look at the ins and outs of other ways you can drive profits in your business in this lesson.

You can create 10 product and service ideas.

Here is where we will come up with a list of things you can offer to your audience.

You should build out your product wheelbarrow.

This unlocks so much for you. We are going to get closer to freedom for you by inching your fans up a ladder of price points. I will show you how to make your own product ladder.

You’ll learn:

How do you know where you are?

If you want to know what your next move is, you need to get a detailed overview of what you are going to do.

The goal is to set the framework.

As I built my own agency, I tightened the framework that I had learned from a leadership expert. We will talk for 3 months out, 6 months out, and 12 months out.

How can you increase your productivity?

We will cover apps, software, and programs to up your efficiency and streamline your work as we discuss what you should do to increase your productivity.

There is a quarterly check in Caen.

I use the Quarterly Check-in Calendar system in my business to make sure I give myself feedback and track my progress as my business grows.

Not in it, but working on your business.

I want you to sustain success and trust yourself, so I will be giving you a dose of Julie tough-love as we finish up your core curriculum, so we set you up.

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