Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy – Katie Yeakle

There is a fun little quiz you should take if you are just starting out as a writer.

It is coming up in a minute.

It will eliminate any confusion when it comes to what type of writing you should do.

That is important…

If you find yourself in a niche that doesn’t fit your strengths, interests or personality…

You are not as likely to be successful as you could be. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Everyone is unique.

It is no secret…

Everyone has strengths.

Everyone has a unique personality.

Some people like to be in the spotlight, while others prefer a quieter life.

Some want attention and others don’t.

Some are born to be risk-takers, while others prefer the safe route.

It is the same for writers.

We live to come up with the next breakthrough idea, put it out there, and then enjoy the attention and cash that a successful promotion can bring.

And if it bombs?

These people are quick to put it behind them and try again.

Other copywriters are not this way.

They love the writer’s life, the freedom that comes with it, and that nice six-figure income.

They are not crazy about the pressure to sell.

They don’t want to write that next breakthrough time after time.

No…

The kind of success that these copywriters prefer is quieter. Who needs the pressure?

There is no pressure to write the next million-dollar sales letter.

Your reputation as a copywriter isn’t solely based on how much money your last promotion brought in the door…

Even in a tough economy, you can easily make $100,000 per year.

They are called thejourneymen of the copywriting world, because they are competent, professional, reliable and very well paid for their services.

Where do the majority of these types of copywriting work?

The copywriting market is often overlooked, misunderstood, and lucrative.

The market is called the Business-to-Business market.

I am pretty sure you have heard of Business-to-Business. It is one of the biggest opportunities for copywriters.

Do you know what writing for that market entails?

Do you know why it pays so well?

Do you know if it is for you or not? Try this little quiz.

We have a quick little quiz that you can take to find out.

There are five questions with three possible answers.

If B2B copywriting is for you, we will get a pretty good idea from the start.

Here we go… I prefer given a choice.

The challenge of long copy was sinking my teeth into sales letters and video script. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it I take on smaller projects that pay me well and can finish them in a day or two. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Every time I write a package, I have to come up with new and innovative ideas.

Which is the best description of you?

I am a bit of a maverick. I like to go out on a limb and try new things. I am not afraid to have a package fail. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it I like to keep it between the lines. I will deliver on time every time if you show me what works. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it I prefer to jump from one client to another rather than have a few reliable ones because I am easily bored.

How would you describe your writing style?

It was warm, personal, authoritative and backed up with research. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Somewhere in the middle.

You can choose between three projects. Each is paid $3,000. Which one do you take?

A direct-mail package to sell an investment conference has roughly 12 pages of copy where you need to detail who the speakers are, why they are qualified, and why any serious investor should go. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it A series of four, single-page letters encouraging your prospect to request some free information on a product he or she uses every day. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it An 8 to 12-page research-heavy health promotion promoting the benefits of a natural supplement aimed at reducing daily stress.

Here is where I stand on income.

I am in this to make a lot of money, between $300K and $500K a year, and I will write as many letters as I need to. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it If it means I can make my own hours and not have to work full time, I will be happy with $150K to $200K. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it 50K is good for me. I need some extra money on top of my job.

Are you curious about what your answers mean?

Here is what I can tell you. Where should you be?

You can become a B2B writer if you choose to, but it seems to me that you are better suited to long copy projects, more aggressive selling, and the potential for big, big, cash. Maybe you want to write for the financial or health industry, because there is a longer learning curve and the stakes are greater.

It sounds like you might want to explore the consumer products route if you answered mostly C.

If you answered mostly B, you should be happy! Looks like you have a niche! What are your answers telling me?

You want to make a lot of money. No time card, no commute, you love working from home. You are professional, reliable, and deadline-oriented. You don’t need a lot of attention or glory. You like projects that pay well. You prefer a few good reliable clients, rather than constantly marketing yourself for new ones. You don’t like long copy. It is not crazy to spend weeks on a single project, crafting 12 to 60 pages of copy. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Half a million a year would be nice, but high 100K is fine for you. So long as it means you can take an afternoon with the kids a day or two a week… get in a round of golf now and again… and vacation anytime the mood hits you or a good last-minute deal comes along…

I will give you an overview of the B2B market and what it takes to be a successful writer in this fast-growing and lucrative niche.

The type of projects you could be writing. There is a lot of demand for writers here. How to become an expert in B2B very quickly. Which specialties should you master first? Who are your customers? How to get your first client as soon as possible.

Let’s start by answering the obvious question. What is B2B marketing?

Businesses that sell things to other businesses are referred to as Business-to-Business.

You can buy a product from your local Walmart store. The price was good and you liked the ad, so you went to the store or bought it online.

That is a Business-to-Consumer sale.

There were at least a dozen Business-to-Business transactions that took place before the toast could make it to the store shelf.

The metal fabrication company that supplied the machine allowed it to stamp out and shape the material used to make the product.

The printing machine company that sold the pad print product allowed the company to print its name on the finished toast.

The box was made by the paper company.

The artist designed the art.

Chances are there was a consulting firm that convinced the company that they could get their products into Walmart stores nationwide.

These are companies that do business.

There are more than 8 million of them in dozens of industries just in North America, all of which need to reach prospective customers by advertising their products and services.

Get it immediately. Secrets of Writing High-PERFORMANCE Business-to-Business Copy is written by the author.

B2B advertising is different from traditional advertising.

This prospect doesn’t need to be sold emotionally like when you’re selling to consumers…

You don’t need the kind of big ideas that drive a lot of copywriting success.

Why? Businesses need what you are selling. Getting them educated about your product or service will show them why it is better than the competition.

You don’t have to do that much.

A lead is one of the most common tasks for a Business-to-Business writer. The company should agree to learn more about your product.

Don’t get me wrong…

There is selling going on here.

There is.

It is more subtle. I will show you some of the ways businesses market to other businesses and give you one of the most powerful secrets for getting results in any form of B2B marketing. You will have this secret within minutes, and once you have it, you will be well on your way.

There is a fascinating fact that no copywriter should ignore when thinking about the B2B market. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it The B2B market is very large.

It is easy to see that the B2B market is smaller than the B2C market.

But it isn’t…

According to Statista, B2C e-commerce sales worldwide reached $2.36 trillion.

That is an impressive number.

Billions of dollars in revenues are generated by more than 200,000 B2B companies each year.

That is only in the United States.

It makes sense.

Purchasing a B2C product is one transaction, the one you made when you went to the store or online to buy it.

Remember all the B2B transactions that went into making that toast, and all the materials, equipment, and expertise that allow the manufacturer to make and wholesale thousands of toasts at an efficient cost!

Just on one product, we are talking anywhere from a dozen to hundreds of B2B transactions.

The even better news is here.

B2B companies are using more and more copywriting.

Through small but effective lead-generation emails, ads, content marketing, and social media.

A purchasing manager can watch a three-minute video script on his computer or phone from a B2B company.

Sometimes a product will call for a white paper, which is a six-to-12-page research report on the B2B product or component you are selling.

Case studies are a popular B2B marketing technique.

B2B companies often send their clients and prospective clients informational emails and newsletters.

B2B companies can use over a dozen different marketing tools.

They all have one thing in common.

No hard selling.

One professional is communicating the benefits of their products and services to another professional.

Because there are so many ways B2B companies can reach their customers, you can make a very comfortable six-figure income with just three of four active clients.

What does it mean when you add it all up?

It’s a huge opportunity for B2B marketers.

Writers know the B2B market.

Who knows the nuanced persuasive writing techniques that work for that market?

Who can write the ads, emails, content, website copy, white papers, case studies, video scripts that every B2B company needs? It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it The program is called Step-by-Step.

I am excited to introduce you to AWAI’s Secrets of Writing High-PERFORMANCE Business-to-Business Copy…

The industry standard for new B2B copywriters is a program created by our friend and Master B2B Copywriter Steve Slaunwhite.

Secrets of Writing High-PERFORMANCE Business-to-Business Copy will teach you everything you need to know about the B2B market.

It will teach you how to write all the B2B marketing elements.

Steve was the best teacher to learn these skills from.

Steve is well-known and respected in the world of B2B marketing.

He has been writing B2B copy for more than 20 years.

His clients are some of the biggest in the B2B world.

He has been featured in The Wall Street Journal, Writer’s Digest, Canada’s Globe and Mail, The Daily News, Forbes, Small Business Trends, and more.

He won two industry awards, the AWAI’s Copywriter of the Year and the prestigious ACE Award for Direct Mail Copywriting.

He consults and writes for his clients.

Michael Hughes said Steve helped him triple his sales.

He was called one of the best B2B Copywriters in North America.

Mark Organ, CEO of Influitive said Steve was instrumental in creating their direct marketing copy.

Terry said that their marketing success could not have been possible without Steve.

When we wanted to create the quintessential program for AWAI members interested in breaking into the B2B niche, we went straight to Steve.

He did an amazing job. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Everything you need to become a B2B expert.

Secrets of Writing High-PERFORMANCE Business-to-Business Copy immerses you in the B2B world. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Get it immediately. Secrets of Writing High-PERFORMANCE Business-to-Business Copy is written by the author. It shows you how the decision-making process works in the business-to-business market.

It shows you how different emotions can affect the buying decision and how to appeal to them in your copy.

A quick example…

You may think that B2B buying decisions are not influenced by greed and vanity like they are when selling to consumers. They do, but in a different way.

It’s possible that your B2B prospect is a purchasing manager who wants to impress his superiors. His reputation may be affected by a purchase. If the product you are selling can save the company time and money, a good Business-to-Business writer will find a subtle way to let his prospect know that this purchase will reflect well on them, and show them why.

That is one of the subtleties of writing powerful B2B copy revealed in Steve comprehensive program. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it There are some secrets you will discover.

You will learn.

There are 4 key influencing factors of every B2B buying decision. The Twin Pillars of B2B persuasion and how to inject them into every piece of copy you write. You will learn how to be a master in the 9 most common projects. The needs of the B2B buyer are unique. Every B2B buyer has a split personality. Steve has a 5 point strategy for quickly understanding any B2B product. There are 8 tips for explaining a product’s technically complex features. The B2B headline is almost always successful. How to build the ultimate B2B Swipe File. There are 60 powerful B2B headline words. You need to create short, crisp, killer B2B ad copy. There are 8 lead types that work well in B2B copy. You want to avoid two killers. There are two secrets to ultra-persuasive B2B copy. There are 11 powerful techniques for making your client’s product or service stand out. Pictures, graphs, charts, diagrams, and testimonials should not be used in a B2B ad. 14 ways to build credibility for your client… Every B2B ad, email, or brochure needs to do 5 things. 5 strategies for master the B2B style. There are 7 things you need to do to prepare for a B2B project. Every project you take, Steve has an exclusive copywriting information sheet. The heart and soul of the B2B trade is the writing of perfect lead generators. How to become a millionaire specializing in white paper reports. You can copy 6 letter and email templates. There are 8 research tips.

The program gives you everything you need to succeed in the B2B process, from working with your client for the first time, to understanding the B2B selling process, to knowing what course of action you recommend your B2B client take to get the job done.

There are 16 learning modules that are organized into three elements.

The How-To Guts is a concise, detailed information on how to craft any B2B sales approach proven to work. The exercise is meant to drill the information into your mind. There are 28 ideas for writing a powerful B2B headline and 7 strategies for writing an effective B2B offer in the B2B Writer’s Toolkit.

Bonus articles along the way help drive home points made in the chapter, or illustrate an alternative way of getting the job done.

You can listen to each chapter of the program via an audio feed, which you can listen to on your computer, or download to your iPod, iPhone, or mp3 player, and listen while you’re driving.

Secrets of Writing High-PERFORMANCE Business-to-Business Copy is everything you need to start a successful copywriting career.

Now…

You took a quiz.

If you weren’t interested in the B2B niche, you wouldn’t still be reading.

Let’s take a closer look at what your day as a B2B copywriting might look like.

The kind of copy you will write.

How will you prepare for the assignment?

How much you will make is the fun part. B2B copy is different and that makes it easier for you.

As we have said…

Short copy and the variety of projects you can take on are two of the things that draw many copywriters to the B2B market.

If long copy is proven to work with consumers, why wouldn’t it work in the B2B market?

The answer is very simple.

In consumer direct-response, you have to take your prospect from little or no interest in your product to a level of interest where he is willing to write a check or pull out his credit card on the spot.

You have to grab his interest, gain his trust, make a strong promise, prove you can deliver, and close the sale.

A lot of carefully crafted copy is needed for this emotional transformation.

The sales process for B2B is different.

It is not a purely emotional buying decision. It is based on logic, need and budget. In many cases, your reader already knows he or she needs what you are offering.

It’s your biggest challenge to convince him or her that your solution is the best.

That is what Steve explains in his Secrets of Writing High-PERFORMANCE Business-to-Business Copy.

You will learn the tone and pace of your copy.

Words and phrases you should and shouldn’t use.

Professional B2B buyers speak in foreign languages.

There are all possible steps to the selling process.

A single client can be a very lucrative proposition for a professional B2B copywriter.

This is an example of what I am talking about. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it A B2B campaign works.

A new device developed by your client allows you to print logos, names, instructions, etc., on any surface shape or type.

Thousands of manufacturers use it every day, and it takes up less room, is cheaper to run, and can handle twice the work.

He is here to help market it.

What do you do?

What kind of projects would you like to write?

The first thing you do is to sell something.

You look at the product inside and out.

The printer is better than the competition. As many features as you can come up with, you make a list.

If this were a consumer product, you would take your list, organize the benefits in order of importance, and write a personal letter explaining why the prospect needs this product and how his life will be transformed once he uses it.

You need marketing pieces that address each stage of buying decisions if you want to sell to a business. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it There are many short, billable projects you can master.

To generate buzz, excitement, and awareness of the product you might want to write a series of space ads suitable for trade papers and industry websites…

You will need press releases for distribution.

The company’s web pages need to be updated with information about the new product.

You can complete these projects in a day or two.

You will need to generate leads for the sales force.

Get it immediately. Secrets of Writing High-PERFORMANCE Business-to-Business Copy is written by the author. For that, you will be asked to create ads, email, and direct-mail campaigns inviting prospects to get free information on the product, white papers and case studies which provide even more detailed information… and can be offered as a special report lead generator, mailed, or left behind

You can help the sales force land appointments by crafting telephone scripts, sample letters, and emails, as well as a two- or three-minute video script that describes the products advantages and benefits.

You can bill handsomely for very simple single day projects.

Just use the same format for other clients once you have done a few of these projects for one client. Then watch your productivity and income go up.

There is more you can do.

Interested prospects are going to need to be educated on the new printing device so there are all kinds of opportunities to write in-depth product brochures, sell sheets, web copy, and online videos.

You should talk to your client about the importance of keeping the prospect warm during the buying decision. You can offer to write newsletters, special emails, and postcards.

You can take on dozens of projects.

The job of a professional B2B Copywriter is very simple.

Let the client know what he needs to do in order to promote a product. The copy should be delivered.

Here is what your invoice might look like. John Smith Inc. is a copywriting company.

25 Your Street. It’s your town, state, USA. 284-555-1556 Creative services rendered: 11/3 There are 3 ad copy and layout suggestions. The ad concept and message are the same. There are three different sizes. Full page. A total of $1,500. 11/6 There is a press release. $500 – There are lead Generators. A total of $1,500. 11/09/ Email is a part of the series. $2,500. – Envelope, lift, mailer are used for direct mail. $2,500. 11/18 There is a web copy for sales pages. A total of $1,500. 11/22 Email Newsletter can be copied and edited. There is a short personal message. There is one 500-word article. There is a short blurb about a new product. $1,250. There is a total fee. $8,750. Check should be made out to John Smith Inc. Thank you!

The projects you billed for on this invoice may have involved a week or so of writing and research.

There are many elements you have yet to do.

You may be asked to write a white paper report, a series of case studies, and a video script.

There is a chance of up to $10,000 in billable copy.

That is just one company, one product.

Several products are being marketed to different clients at the same time.

Many companies need someone to keep up with their clients.

They need help with their websites.

Companies look for new leads, new ways to market themselves, and a better way to position their products.

If you are their go-to B2B copywriter, you could be looking at $60,000 to $80,000 in fees for three campaigns a year.

Any seasoned B2B writer will always need three or four clients.

That could be you…

You need to learn the ropes. From soup to nuts, business-to-business.

AWAI has Secrets of Writing High-PERFORMANCE Business-to-Business Copy.

It’s your soup to nuts program, more like a Master’s Business-to-Business program.

The long copy persuasion skills can be converted to work within the short, quicker-copy world of Business-to-Business. What you need to know about the B2B client is who he is, where he is, why he needs you, and how to sell your services to him. Businesses market to each other. It may be the easiest sale you will ever have to make, because it is not like Business-to-Consumer. By mastering all the B2B copy your client is going to need, you can set yourself up as a one-stop business-to-business powerhouse.

You will want to learn everything.

The program is written so concisely that you won’t want to stop learning.

There is a new skill you are learning, a new revelation about the enormous potential of this market, and a new way to position yourself as an expert in this huge and little-tapped market.

It read well and for good reason.

A good Business-to-Business writer will explain complex ideas in a very clear and energetic way. Steve does that here.

He takes a potentially complex idea and makes it understandable to everyone.

Don’t forget, savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay

You are learning from one of the best. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it A good B2B. A Superb Teacher is a Marketer.

Steve has written case studies, white papers, direct-mail letters, email campaigns, ads, web pages, newsletters, and more for over 100 publishers, mid-sized businesses, and Fortune 500 companies.

Many companies have asked him to come to their offices to teach their in-house writers.

His contributions to professional publications include The Wall Street Journal, Target Marketing, and Inside Direct Mail.

Start & Run a Copywriting Business and The Everything Guide to Copywriting are books on the business of copywriting.

Steve Slaunwhite is qualified to teach you everything you need to know about B2B copywriting.

Fortunately for you…

Secrets of Writing High-PERFORMANCE Business-to-Business Copy is his most comprehensive piece of work.

It includes dozens of examples of each kind of project you will take on as a B2B copywriter, so you can use the same winning formula for every project.

You will be given a lifetime of updates on the latest B2B trends, copy techniques, and examples from the marketplace that are working now because Steve’s program is offered online.

The pros love it.

Lee Gilliss is a professional proposal writer.

Steve Slaunwhite’s Secrets of Writing High-PERFORMANCE Business-to-Business Copy is the best home study copywriting program on the market.

There are lots of helpful examples on lead generation, white papers, multimedia script and direct response copy in the course.

You will have more clients and money if you follow Steve’s advice. Lee Gilliss.

David Fideler is a principle at Concord Editorial and design.

Steve is more than just a Business-to-Business writer. He is devoted to helping his fellow copywriters take their careers to the next level, and he is passionate about copywriting. David Fideler.

Bob Bly is a B2B legend.

I can recommend Steve Slaunwhite’s program because I have carefully read it. Because AWAI hired me to review and edit it, Steve’s program exceeded my expectations. Bob Bly. Steve can help you when you need it.

You can ask Steve directly through the members-only Facebook forum in Secrets of Writing High-PERFORMANCE Business-to-Business Copy.

Like a lot of his fellow AWAI members, Mike Hulme raves about the level of personal support Steve gives every aspiring B2B writer he meets.

Steve Slaunwhite’s advice is an absolute must-do part of business writing training.

Steve always gives his students wonderful personal support. The person is Mike Hulme.

Noel completed Steve’s Secrets of Writing High-PERFORMANCE Business-to-Business Copy in three months and saw her career take off.

Launching an in-house journal was my first B2B assignment. I got another assignment to write the mission and vision statement. Steve immediately replied with an excellent tip after I asked. I will be writing a sales proposal and brochure copy for the company.

I have begun writing a B2B column for a news magazine. The content of AWAI’s B2B program is current and easy to understand, and is perhaps the only one available for home study. Noel. You have a Hunch…

You probably have a good idea if the Business-to-Business market is right for you.

What kind of writer do you want to be?

My guess is that you prefer smaller, shorter projects that can be done more quickly to traditional B2C sales letters than can take a month or more to finish.

Business-to-Consumer copy, which relies on more aggressive messaging, is more likely to be written by someone who is more professional and direct.

You can get the Secrets of Writing High-PERFORMANCE Business-to-Business Copy immediately.

A nice balance of writing, research, and client interaction is welcome.

You can have more hours of the day to save for yourself if you shorten your writing schedule.

I think you will agree: if all these ifs add up.

B2B is a good niche for you.

Steve Slaunwhite will teach you everything you need to know.

You may be wondering… What will this be about in B2B cost?

What will it cost to own this program?

Secrets of Writing High-PERFORMANCE Business-to-Business Copy isn’t just about adapting your writing to a different niche.

It’s a chance to play an important role in a business’s immediate and long-term success, someone they’ll value as a trusted partner.

You can use the experience you have gained over the years to work with clients from your former line of work, or you can dive into an industry that has always been an interest of yours.

It is a chance to be writing about interesting things.

As far as an educational experience goes.

It takes years to learn everything you need to learn in an area of copywriting.

I am talking about white paper reports, case studies, specialty ads, B2B newsletters, and all forms of lead generators.

It is not something you can learn through the typical channels.

You have the ability to ask questions whenever you need to, and you are invited to maintain an ongoing relationship with its expert.

Secrets of Writing High-PERFORMANCE Business-to-Business Copy would be a great business/career education value at $5,000…

It would no doubt be true, given that a simple white paper or two could pay you back after a few days of writing.

You could make $2,500 with two days of writing ads, emails, or a few short content pieces.

Secrets of Writing High-PERFORMANCE Business-to-Business Copy is not a lot of money.

Secrets of Writing High-PERFORMANCE Business-to-Business Copy has an actual price.

I want to give you more than the core program.

There is a brand-new bonus just added. There is a high- performance bonus. There is an automated WebINAR. Steve had a day at the office.

If you order Secrets of Writing High-PERFORMANCE Business-to-Business Copy today, you will get immediate access to this exclusive webinars.

A day in the life of a professional B2B copywriter is what you will experience.

You can see what it is like to work with clients from the B2B world, and mimic the daily routine of one of the best B2B copywriters in the business.

Steve will show you how to write a copy proposal, how to meet with clients, how to gather information, and how to research.

The revision process, as well as how material is submitted to the client, are all part of the writing process.

But that isn’t the only thing. Steve will reveal his 7 secrets to client relationship success after he shows you every aspect of the project cycle.

This is a great chance to understand what it is like to work as a professional B2B writer.

There are some powerful secrets you won’t find in the program, along with answers to some frequently asked questions.

You can find it on your Member Page.

I think you will agree, this is a huge added bonus.

Steve has just added to the mix. There is a high- performance bonus. There is a new report. B2B writers have pricing strategies.

There are so many price ranges for B2B projects, from a couple of hundred dollars for an hour or so’s worth of writing, to $10,000 for a bigger White Paper that might take you a few weeks.

Steve gets one of the most common questions.

I don’t know how much to charge for an assignment.

It is important you know…

The last thing you want to do is lose a client because you process your work to high… undermine your credibility because your prices are too low… or get stuck working long-term with a client who is paying you too little!

The real problem for new B2B writers is solved by this report.

You will learn.

What is the best way to get paid? What are the current rates for B2B projects? When a client asks how much you charge, it’s the right way to answer. Before you quote the job, ask your client some key questions. How to structure a professional writing proposal. The best way to deal with client price objections… How to increase your fees. And a lot more.

When you land your first client, you want to have this resource at the ready.

You will have instant access when you get your Secrets of Writing High-PERFORMANCE Business-to-Business Copy program. There is a high- performance bonus. Steve has a 5-step strategy for getting clients.

Steve has a report for that base called How to ‘Warm Call’ Using LinkedIn.

If you want to land your first clients and all the clients you will need in the future, this five-step proven strategy is the way to go.

Steve has an exclusiveLinkedIn social media platform strategy.

He refers to it aswarm calling, which involves five simple steps, the lynchpin of which is establishing yourself as an expert within your niche… and then creating or sharing highly valuable content that your target clients are only too eager to see.

This approach is very effective and there is no better niche to use it in than B2B.

Steve lays out everything you need in a report. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it There is a high- performance bonus. Instructions and tips for tackling more than 30 B2B copywriting projects are contained in the B2B Writer’s Handbook.

Wait until you see this amazing resource…

A handy guide for over 30 B2B projects, which you are most likely to get, and which the most sophisticated clients will be surprised by.

This report will make sure you are prepared.

It shows you what the sales piece should look like, what the copy is meant to accomplish, gives you design and layout times, and shows you dozens of examples you can use for inspiration.

We are talking everything. Print ads Banner ads E-zine ads Search Engine ads Advertorials Director and classified ads Catalog descriptions Direct mail packages Self-mailers Dimensional or 3D packages Email marketing Landing pages Microsites Case studies Press releases Video news releases Presentations Web pages White papers Taglines and slogans

It is one of the most amazing cheat sheets of resources you will ever see.

Steve gave you his High-Performance B2B program. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it There is a high- performance bonus. The only 8 documents you need to run a successful copywriting business are contained in The Copywriter’s Toolkit.

Being a B2B writer is like being a writer for your own business.

You set the hours. You set your prices. You can decide how many clients you want to work with.

You are going to need writer-client agreements, cover letters, new client questionnaires, creative brief templates, bio/testimonial sheets, invoice templates…

You don’t want to have to worry about creating these forms from scratch when you start your B2B copywriting career.

Steve will send you examples of his years in the making collection of vital business and communication forms you will need and use frequently in your professional B2B copywriting business.

But that isn’t the only thing…

Over the last 40 years, B2B copywriting legend Bob Bly has used over 70 contracts, letters, forms, and other boilerplate documents and roughs to generate millions of dollars.

You can use the forms as-is or as a template for forms you create for your business if you want.

Will you ever need them all? Probably not. But remember…

Steve’s primary goal in creating his High-Performance B2B Program is to make sure you have everything you need to launch your own successful writing business.

It is all the better if that means giving you more than you need.

These forms took years and cost thousands of dollars for Bob and Steve to write, refine, and test. You can get them for free now.

Pricing Strategies for B2B Writers, your B2B Writer’s Handbook, and the B2B Copywriter’s Business Toolkit are all inexpensive.

We have over $300 in educational bonuses.

There is more.

When you first log on to your Secrets of Writing High-PERFORMANCE Business-to-Business Copy, you will be amazed at all the resources Steve and AWAI have included.

It goes back to Steve’s character and the kind of professional he is.

He wants to see you succeed as a B2B writer.

For two reasons…

He knows how important it is to be able to live life on your own terms, and have the freedom to come and go as you please.

He is aware of the massive demand for quality B2B copywriters, people who understand the B2B selling cycle… are able to write effective copy… and work professionally with clients.

Steve will drive home three points throughout the program.

You will be able to watch immediately the five BONUS webinars. There is a bonus HIGH PERFORMANCE WEBINAR.

Set up your business and get your first client in six weeks or less.

How do I get started is one of the first questions new copywriters ask.

Gaining the skills you need is the first thing. Steve’s High-Performance program is all about going from zero to 100 when it comes to elevating your writing skills as quickly as possible.

Tools, procedures, and how to land and deal with clients are all part of the business side of things.

Steve gives 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it There is a bonus HIGH-PERFORMANCE WEBINAR.

Finding your ideal business.

Making sure you are in the niche of the B2B world that is right for you is a big key when it comes to both your success and your enjoyment.

It is not always apparent to the newcomer which niche you should focus on.

Steve will give 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299

Steve will walk you through a proven process for selecting a copywriting niche that is best for you by examining your personal interests, professional background, training and hobbies. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it There is a bonus HIGH-PERFORMANCE WEBINAR.

B2B Writing Services can use an effective website.

Every writer needs a website.

It is very simple from a technical point of view. There is no need for a complicated one as a writer.

What is important is what is on that site.

Your website reflects on you both as a writer and a professional.

Steve will give 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299 888-353-1299

He will show you how the page should look, what links you should have, and the most important things you need to say on your website.

It’s a bad idea to put a traditionalportfolio section on your website. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it A service description that convinces a potential client to pick up the phone and call you is how to write a service description. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it How to convince prospects that you are the best writer for the job, and why your bio page is so important. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it And more.

You will see just three of the free webinars. There is another $120 educational value with a value of $40 each.

We are up to $515 with the free bonuses alone.

There is a little secret…

There are more bonuses and webinars on the High-Performance B2B Copywriting Member Page that I haven’t covered here.

Bonuses that cover more advanced secrets.

You will need all the resources on your journey to A-level B2B copywriting.

Steve’s Secrets of Writing High-PERFORMANCE Business-to-Business Copy will be waiting for you when you sign up.

We add new ones all the time.

You are probably wondering, with everything I have talked about so far…

What is this cost?

Well, as I mentioned before…

It is not $5,000, $2,500, or even $1,000.

This program alone, with a focused effort on your part, could very easily lead to a writing career that could pay you between $150,000 and $200,000 per year.

Most people can only dream about a lifestyle like that.

Working from anywhere.

You can choose your hours.

Taking as many vacations as you want.

Being able to walk the dog when you want, having lunch with your family, taking an afternoon off to golf, shop, do chores, anything you want!

People are always surprised when they learn that this comprehensive package is only $490, with all the extras and bonuses.

Think about that for a second.

For less than what is attached to this program.

One of the best B2B copywriters working in the industry can help you learn.

A man who has received raves from clients and AWAI members alike about his knowledge and commitment to helping aspiring writers get their start in the B2B world!

It is an amazing deal.

B2B is the best copywriting match for anyone who took our little quiz earlier. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Now is the time to sign up.

You get a great educational value when you join Steve’s program.

There is a writing career that can pay you millions of dollars over your lifetime.

A lifestyle that gives you full control over your life allows you to work from anywhere.

With full access to everything, you can get started at the lowest price possible.

I want to give you a very powerful assurance in the form of a money-back guarantee. Steve’s High Performance B2B Copywriting Program is risk free for a full year.

Take a full year to explore what the Business-to-Business market is all about.

Find out how the B2B sales process is different and how easy it is to start your own B2B consulting firm.

It is possible to get a feel for what it is like to write an ad.

Understand the income you can make for yourself. $500 for a simple landing page, $750 for a two-page brochure, and up to $5,000 for a white paper report.

At any time during the next year, you can say: Thanks, but this really isn’t for me after all.

We will offer any assistance we can in finding you the niche that is right for you if you let us know.

That is an incredible guarantee, I think you will agree.

It goes back to what I said before.

For price that is more than fair, this is about offering you life-changing information and a chance to learn from one of the best in the B2B industry.

Steve and AWAI are interested in keeping your money if you decide it is not for you.

So… The next move is yours.

I think you will like B2B as a writing niche.

If you answered mostly B’s in our quiz earlier.

You will love learning about new products.

The copy is fun, fast and short.

You are a major contributor to a company’s success.

The ability to take back total control of your life is a part of copywriting we all love.

I don’t want you to delay on this.

Please don’t miss out.

As we add more and more benefits to the High-Performance B2B Copy program, the price could very easily go up in the future.

You can either pay in full or take advantage of our free payment plan.

The Secrets of Writing High-PERFORMANCE Business-to-Business Copy program and all of its power-packed contents…

You will get your bonus reports and a free Day at the Office with Steve, where you will learn what being a B2B copywriter is all about.

Your series of Free Webinars are designed to give you the added and deeper insights into what you need to do step-by-step to build a successful B2B Copywriting business.

Going forward, we add new resources at zero charge for life.

Access to our exclusive B2B Writer’s Forum, where you can meet other writers and find even more valuable resources on B2B copywriting…

You can email Steve and get answers to your questions.

You will discover more when you join the Secrets of Writing High-PERFORMANCE Business-to-Business Copy member’s only website.

And remember…

One of the most remarkable guarantees you will ever see guarantees your satisfaction.

Give B2B copywriting your best shot if you take a full year to review the program. Every penny you paid for the program will be returned to you if you decide it isn’t for you.

No hoops to jump through.

No questions were asked.

I want you to see the enormous value in this offer.

There is an incredible opportunity before you.

B2B is the biggest niche in the copywriting universe, with over 200,000 potential clients in the U.S. alone.

There is huge demand for qualified writers.

You can build a six-figure copywriting business if you learn the skills now.

I promise you…

You won’t have a better ally or a better teacher.

Than Steve Slaunwhite.

Secrets of Writing High-PERFORMANCE Business-to-Business Copy can be ordered today.

It will open up a whole new world for you.

You will not regret it.

Sincerely,

There is a person who says that there is a person who says that there is a person who says that there is a person who says that there is a person who says that there is a person who says that there is a person who says that there is a person who says that there is The Executive Director of AWAI.

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